Inspiration:
When looking for inspiration for my design aesthetic, I looked for a collection of visuals that resonated with me. From this collection, I then singled out seven favorites, each reflecting elements that I admired. Then I looked for some common trends that I thought represented my style and aesthetic well. Coming up with a nice list I boiled it down to 5 words: aesthetic, minimal, creative, professional, fun. these words helped me shape the look and feel of my brand, Empathus, and guide my design decision-making. Thus ensuring I remain consistent with my work.
Typography
My font choice for headings is Campaign Serif. Serif fonts often convey a sense of elegance and authority, and they are easier to read in larger texts as they guide your eyes along the lines. This font is characterized by slightly rounded edges giving it a balanced structure and pleasant look. Overall, Campaign Serif brings a sense of charm and professionalism, which aligns with my brand. My font choice for the body text is Campaign. It is simple and clean, making it easier to read. It also has a modern and friendly feel. This font gives off a welcoming and approachable feel and also ensures a clear and comfortable reading experience.
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