Ginger's Janitorial prides itself on delivering exceptional cleaning and maintenance services characterized by thoroughness, professionalism, and a personal touch. The company is dedicated to transforming spaces into clean, safe, and welcoming environments, fostering trust and enhancing the quality of the spaces they serve.

What I did:

Brand Stratagy

Visual Identity

Logo Design

Programs used:

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

The decision to rebrand came to communicate these core values and services to their clients more effectively to reflect their commitment to quality and professionalism better from a desire to more effectively communicate these core values and services to their clients. By updating their brand identity, Ginger's Janitorial aimed to better reflect their commitment to quality and professionalism, ensuring that their visual representation aligns with the high standards it upholds in their services.

Problem:

Before the rebrand, Ginger’s Janitorial faced a challenge: their visual identity didn’t reflect the level of care, detail, and professionalism they brought to their work. Their branding felt generic and didn’t help them stand out in a competitive market where many companies offered similar services. While their service quality was exceptional, it wasn’t clear in their materials or messaging what made them truly unique.

Solution:

To solve this, I conducted a full in-depth brand strategy to uncover their positioning and strengths. Through this process, I identified what set them apart: their personal touch, unwavering attention to detail, and ability to go beyond cleaning by offering minor maintenance services. These insights became the foundation for the rebrand. The goal was to design an identity that captured their warmth and reliability while elevating their professionalism to match the trust their clients already placed in them. I created a cohesive and approachable identity that told their story and set them apart. By focusing on their strengths—attention to detail, reliability, and the care they put into every space—I designed a look that feels both polished and friendly. Every choice was made to show their clients exactly why they could trust Ginger’s Janitorial.

Pattern:

A signature part of the new identity is the custom pattern. It features simple, hand-drawn icons of cleaning tools—like spray bottles, gloves, and brooms—that reflect the services Ginger’s provides. The pattern adds personality and flexibility, working across different applications like social media, uniforms, and packaging while reinforcing their brand story in a subtle way.

Competitors:

Ginger’s competitors often leaned into overly corporate or plain designs, making it hard for them to connect with clients on a personal level. This rebrand positioned Ginger’s as approachable but polished, with a style that feels human and dependable. The color scheme—deep navy paired with fresh blues and soft neutrals—balances trustworthiness and cleanliness, while the Pontiac font family brings a clean and modern look that’s easy to read and versatile across platforms.

Process:

The process was detailed and collaborative. From workshops to define their mission, vision, and values, to exploring different design directions, every decision was made to create a brand that felt uniquely theirs. The final result is an identity that stands out, resonates with their audience, and truly represents the care and commitment Ginger’s Janitorial brings to every job.

RGB: 21, 43, 82

CMYK: 100, 87, 40, 36

HEX: 152B52

RGB: 99, 162, 181

CMYK: 63, 23, 24, 0

HEX: 63A2B5

CMYK: 39, 14, 16, 0

RGB: 156, 191, 202

HEX: 9CBFCA

RGB: 235, 242, 245

CMYK: 6, 2, 2, 0

HEX: EBF2F5

Color Scheme

The color palette for Ginger’s Janitorial is designed to evoke a sense of cleanliness, trust, and professionalism, perfectly aligned with the brand’s identity. The core colors are a mix of deep and light blues, creating a balanced and harmonious visual experience. The deeper navy tones convey reliability and authority, while the lighter blues and soft neutrals add freshness and a welcoming feel, representing both the thoroughness and friendliness clients can expect from Ginger’s Janitorial. This color scheme ensures that every brand touchpoint—from uniforms to digital content—reflects a polished, trustworthy service.

Typography

The Pontiac typeface is a modern, clean, sans-serif font with a geometric structure, chosen for its simplicity and versatility. This typeface provides an ideal balance between strength and approachability, fitting Ginger’s Janitorial’s professional yet friendly brand identity. Its clean lines make it easily readable across both digital and print formats, ensuring consistency and clarity. The Pontiac font family offers a range of weights, which add flexibility to the brand design, enabling a cohesive look whether in bold headings or softer body text.

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