NaturaSmooth specializes in nutritious smoothies made from natural fruits and vegetables. Each flavor is crafted to provide a delightful and healthy drinking experience. The brand's vision is to promote wellness and vitality through delicious, clean, and convenient beverages.

What I did:

Packaging Design

Visual Identity

Logo Design

Programs used:

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

NaturaSmooth sought my help because they needed a professional to revitalize their outdated brand identity. They wanted to create a modern and appealing look that would resonate with health-conscious consumers and differentiate them from competitors in the crowded market of healthy beverages.

Problem:

NaturaSmooth sought my assistance because their outdated logo and packaging did not effectively communicate their focus on health and quality. They needed a fresh brand identity to differentiate themselves in the competitive market of healthy beverages and better connect with health-conscious consumers.

Solution:

I refreshed NaturaSmooth's brand with a minimalist logo featuring a leaf icon, emphasizing natural ingredients and wellness. The new soft, natural color palette enhances product freshness. Sleek, modern packaging uses corresponding colors for each flavor and clear nutrition labels to highlight vitamins and clean ingredients. Unique flavor names and catchy taglines like "Berry Boost" with "Bursting with berry brilliance" were crafted to enhance appeal. Competitor analysis guided strategic decisions, ensuring NaturaSmooth stands out in the competitive health beverage market.

Competitors:

In a competitive landscape occupied by brands like Naked Juice, Odwalla, Bolthouse Farms, and Suja Juice, NaturaSmooth sets itself apart through a minimalist aesthetic and a strong emphasis on natural ingredients. With sleek packaging and clear nutrition labeling, each flavor is highlighted by soft, natural colors that reflect its wholesome contents. Unique flavor names and catchy taglines further enhance its appeal, making NaturaSmooth a standout choice for health-conscious consumers looking for both taste and nutritional value in their beverages.

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